Hotel Transformania
Make transformation the invitation.
An experiential campaign for Amazon Studios that takes the playful premise of Hotel Transylvania: Transformania into the physical world through mobile activation and takeover environments.
Role at the time: Group Creative Director, West · Jack Morton Worldwide
My contribution
I led the experiential creative as Group Creative Director, West at Jack Morton Worldwide for Amazon Studios. The campaign brought the film into public spaces through large-scale inflatables and takeovers, prop-filled pop-ups and a themed bus.
The brief and delivery
Make a streaming release tangible in more than one setting. We used transformation as the connecting idea across mobile and fixed activations, with characters and physical set elements carrying the film into each location.
Recognition
Silver, Clio Entertainment 2022, Theatrical/Film: Out of Home, Takeover. The award entry credits Richard Sears as Group Creative Director at Jack Morton.
Collaborators
Jack Morton: Kristen Villarreal, Account Director; Talia Leyva, Executive Producer; Natalie Sanfilippo, Art Director. The wider campaign credits Amazon Prime Video, AKJOHNSTON Group and Cat/Alina Productions.
