Many forms.
One instinct.
Experiences, campaigns, films and environments. Explore the work by discipline, then step inside each project.
01Location-Based Entertainment
4 projects & collections
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Location-Based Entertainment
4 projects & collections
02Experiential & Brand Worlds
7 projects & collections
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Experiential & Brand Worlds
7 projects & collections
03Live Events & Pop-Ups
9 projects & collections
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Live Events & Pop-Ups
9 projects & collections
04Digital, Interactive & Motion
4 projects & collections
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Digital, Interactive & Motion
4 projects & collections
05Content & Broadcast
4 projects & collections
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Content & Broadcast
4 projects & collections
06Gaming & Livestream
1 collection
+
Gaming & Livestream
1 collection
07Film & Narrative
1 collection
+
Film & Narrative
1 collection
The Wizard of Oz at Sphere
One Atrium. Two worlds.
The Atrium becomes part of the film’s world, extending the experience before and after the screening.

Role at the time: Senior Director, Experiential · Sphere Entertainment
My contribution
As Senior Director, Experiential at Sphere, I led the Atrium experiential work from concept through design and production. My remit brought the physical environment, screen content and interactive encounters together around the guest journey.
The design decision
We gave the same Atrium two distinct environments: an immersive sepia world for ingress, then Emerald City for egress. Returning through the space became a new part of the story.
The design constraint
The Atrium serves both arrival and departure. The experience needed to address those two moments within one physical space, while connecting media, scenery, retail and live performance.
What we delivered
Content across multiple screens; character holograms; set pieces from the film; interactive cameras; immersive merchandise areas; and an interactive live Wizard show. The work developed over more than a year of concepting, design and production.
Selected collaborators
Michael Gizienski, Senior Show Designer, contributed set concepts, LED media boards and interactive photo-op production assets. His project credits list Zack Winokur, Richard Sears and Nick Lange for experiential creative direction. Evolution created holographic and hyperscreen visuals for the Atrium.
Project credits: Michael Gizienski · Evolution
The Wizard of Oz: Venetian Takeover
Bringing the world of Oz into the heart of Las Vegas.
The Venetian takeover brings the yellow brick road, familiar characters and the visual world of Oz into a public setting. A separate activation from the Sphere Atrium experience, it gives visitors another way to encounter the story.
V-U2 at Sphere
The V-U2 experience begins in the Atrium. Activation and media extend the event into the spaces audiences move through before the show.
An illuminated environment sets the tone for arrival, gathering and anticipation. The portfolio brings together the Atrium installation, media and audience views from V-U2 at Sphere.
Transformers: Autobots Alliance
Give the audience a mission.
Autobots Alliance turns the Transformers universe into an experience people can move through and participate in, connecting character encounters, interactive missions, artifacts and immersive cinema.

Role at the time: Senior Creative Director · NEON / CityNeon
My contribution
As Senior Creative Director at NEON / CityNeon, I provided art direction for the experiential concepts. Concept designer Ken Nguyen credits that work directly. I am also credited as director and co-writer on Transformers: Autobots Alliance, alongside writers John Barber and Nicholas Cooper.
The creative approach
The attraction casts visitors as recruits learning to identify Decepticon activity. Training gives the games, character encounters and immersive film a shared purpose: visitors have a role within the story.
Delivery
The experience combines physical environments and artifacts with AR, VR, interactive training and original screen content. Examples shown below include Make a Transformer, Weapon Identifier and Quest to Cybertron.
Scale and collaborators
Ken Nguyen documents a 15,000-square-foot experience with locations in China and South Korea. His experiential concept design sits alongside the work of the wider Hasbro and NEON / CityNeon teams. Screen collaborators include John Barber and Nicholas Cooper.
Sources: Ken Nguyen’s project credits · Screen credits
Selected films. Watch on YouTube opens in a new tab.
Experience films
Autobots Alliance: immersive walkthroughWatch ↗
13 Primes: interactive gameWatch ↗
Weapon Identifier: interactiveWatch ↗
Make a Transformer: interactiveWatch ↗
Quest to Cybertron: full short filmWatch ↗
Autobots Alliance: teaserWatch ↗
Optimus Prime: Peter CullenWatch ↗
Megatron: Frank WelkerWatch ↗
Starscream: Charles AdlerWatch ↗










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Avengers S.T.A.T.I.O.N.
Selected films. Watch on YouTube opens in a new tab.
Experience films
Step inside the Marvel universe. Avengers S.T.A.T.I.O.N. brings its heroes, technology and stories into an environment built for discovery.
Character profiles, interactive displays and environments connect the familiar world on screen to a physical visitor experience. Explore the galleries and selected films, including Maria Hill briefings and the China experience.












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Hotel Transformania
Make transformation the invitation.
An experiential campaign for Amazon Studios that takes the playful premise of Hotel Transylvania: Transformania into the physical world through mobile activation and takeover environments.

Role at the time: Group Creative Director, West · Jack Morton Worldwide
My contribution
I led the experiential creative as Group Creative Director, West at Jack Morton Worldwide for Amazon Studios. The campaign brought the film into public spaces through large-scale inflatables and takeovers, prop-filled pop-ups and a themed bus.
The brief and delivery
Make a streaming release tangible in more than one setting. We used transformation as the connecting idea across mobile and fixed activations, with characters and physical set elements carrying the film into each location.
Recognition
Silver, Clio Entertainment 2022, Theatrical/Film: Out of Home, Takeover. The award entry credits Richard Sears as Group Creative Director at Jack Morton.
Collaborators
Jack Morton: Kristen Villarreal, Account Director; Talia Leyva, Executive Producer; Natalie Sanfilippo, Art Director. The wider campaign credits Amazon Prime Video, AKJOHNSTON Group and Cat/Alina Productions.
Bird Box
A moving billboard outside. A safe house from the film inside.
My role
Executive Creative Director, MC² Experiential Studio. I developed the concept with Senior Creative Producer Melissa Beery after we read the script and Josh Malerman’s novel.
The decision
We paired a promotional double-decker bus with a hidden safe-house experience. The outside advertised the film; inside, visitors stepped into its story.
The constraint
Netflix’s brief called for a moving, location-based billboard. The experience had to work inside a vehicle. We recreated the safe house, covering its windows with newspaper and using blindfolded entry before a short sequence of scares.
Delivery and collaborators
With Melissa Beery and the MC² team, I helped turn the bus interior into the film’s safe house. Evolution handled production and post, including fictional news broadcasts, security feeds and triggered scare content. Jeremy Poindexter is credited for editorial and design.
Published scale
MC² reports six Los Angeles locations followed by Austin, with thousands of visitors over a little more than 30 days. Those are campaign figures reported by the agency, not the film’s streaming audience.
Sources: MC² project report · Evolution production credits
Selected films. Watch on YouTube opens in a new tab.
Experience film
Arcane
A premiere that opens the door to the world on screen. Arcane brings Riot Games’ visual universe into a live red-carpet experience.
The environments draw on the visual mythology of Piltover and Zaun, carrying the series into the arrival and premiere setting. Explore the red carpet, scenic details and event imagery.
McDonald’s WWC
Selected films. Watch on YouTube opens in a new tab.
Immersive screen content
Brand storytelling at the scale of a worldwide gathering. McDonald’s WWC brings content into an immersive, multi-screen event environment.
Disruptive Facts plays across immersive screens and a nine-screen arena, using the surrounding space as part of the communication. Selected films and production imagery show the relationship between motion content, display and audience.












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Experiential & Brand Worlds












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Live Events & Pop-Ups
Selected films. Watch on YouTube opens in a new tab.












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Digital Experiences










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Interactive / AR / VR








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Motion & Animation
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Content & Broadcast
Selected films. Watch on YouTube opens in a new tab.
Selected commercials
Studio spotlights
Documentary & branded stories
Comedy
Kids & toys
Educational & public interest
Gaming & Livestream
Selected films. Watch on YouTube opens in a new tab.
The Dirt for Netflix
Lifestyle
Automotive
Selected films. Watch on YouTube opens in a new tab.
PSA Work
Selected films. Watch on YouTube opens in a new tab.
Retail & Branded Experiences
Strange little stories.
Features, short films and dark comedy. Ordinary lives taking unexpected turns.

Bottom of the World
Jena Malone. Douglas Smith. Ted Levine.
When Scarlett disappears during a road trip, Alex’s search pulls him into a reality he can no longer trust.
Watch the trailer ↗Films
Bongwater: official trailerPlay ▸An aspiring Portland artist falls for Serena, whose departure sends him back into a haze of friends, drugs and uncertainty.
Watch on YouTube ↗
Taco BenderPlay ▸A young man frees an evil spirit in the form of a washed-up wrestler and must live with the consequences.
Watch on YouTube ↗
An Evil TownPlay ▸A drifter disturbed by the world around him checks into a hotel, where his own nature is revealed.Official selection, Critics’ Week, Cannes 1995.
Watch on YouTube ↗
The BreaksPlay ▸A million-dollar winning bottle cap sets off a pursuit by people determined to claim it.
Watch on YouTube ↗
Laughing Out LoudPlay ▸A lonely drinker becomes the subject of a reality show that takes its experiment too far.Made for Canal+ France.
Watch on YouTube ↗In the Drink · Four episodes. One dive bar.
Written and directed by Richard Sears. Two longtime regulars try to keep a changing neighborhood’s dive bar alive by telling a newcomer increasingly strange stories.
Series first released in 2010. Runtimes below refer to the linked episode cuts.
Episode 1: Frank EvansPlay ▸
Watch on YouTube ↗
Episode 2: El DiabloPlay ▸
Watch on YouTube ↗
Episode 3: NumbnutsPlay ▸
Watch on YouTube ↗
Episode 4: LuisPlay ▸
Watch on YouTube ↗Short-film runtimes refer to the linked cuts. An Evil Town: Cannes festival record ↗
Transformers: Awakening
Selected films. Watch on YouTube opens in a new tab.
Covid Concepts












Digital Archive
ServiceNow: Knowledge After Party
From conference to shared celebration. ServiceNow’s Knowledge After Party brings its community together at Sphere.
The 2025 event closed Knowledge with performances by Gwen Stefani and Leon Bridges. These selected images document the event environment and the way a corporate gathering takes shape inside an entertainment venue.
HPE Discover 2025 at Sphere
Technology told at the scale of Sphere. HPE Discover 2025 places the brand’s keynote inside an immersive live setting.
HPE’s 2025 keynote introduced its new brand and developments in networking, hybrid cloud and AI. Selected imagery shows brand environments within Sphere, extending the event beyond the keynote itself.
Google NEXT at Sphere
Google NEXT at Sphere. Technology, content and live presentation come together in an environment that surrounds the audience.
This collection documents the event through stage, screen and venue imagery. It sits within a broader body of corporate experience work at Sphere, alongside ServiceNow, HPE and Delta.
Delta: CES Keynote at Sphere
A century of flight becomes a live experience. Delta’s CES 2025 keynote at Sphere connects the airline’s history with its vision for what comes next.
The event extended beyond the stage, with an immersive, interactive Atrium exhibit celebrating Delta’s 100-year journey. Selected imagery captures the corporate brand experience across the venue.
Corporate worlds at Sphere.

ServiceNow: Knowledge After Party
One venue. Four different brand worlds. ServiceNow, HPE, Google and Delta bring distinct stories and audiences to Sphere.
Explore keynotes, live celebrations and event environments across this collection. Each project offers a different view of how a corporate gathering can use space, media and live performance to become a shared experience.
Explore project ↗
HPE Discover 2025 at Sphere
Explore project ↗









Avengers S.T.A.T.I.O.N.: experience film
Avengers S.T.A.T.I.O.N.: China
Maria Hill: Infinity Wars
Maria Hill: debriefing
Bird Box Experience: digital content







Disruptive Facts: immersive screens
Disruptive Facts: nine-screen arena
Siebel Scholars: interactive / immersive event
Tim Burton: Lost Vegas











Burger King / Marvel: Hulk
Burger King / Marvel: Iron Man
Burger King / Paramount: Star Trek Family
Nike: Drew Bledsoe
Nescafé: Morning
PlayStation Productions
Sony PlayStation: San Diego Studio
Sony PlayStation: Santa Monica Studio
Covered in Gold: The True Story of a Trophy Model
Shout: Pant Hunters
CITGO: Fueling Good Road Trip: Texas
Sprint PCS: Dimple Monkey
Doritos: Key Party
Bud Light: Kayak Man
Keystone Light: Robot Dog
JT SplatMaster: Goggles
Baby Bottle Pops: Bitcoin Babies
Burger King: Godzilla: Earth Invasion
GenZ: Disruptive Facts
California Grown: Feed the Dream
























Nintendo: Mario Party 2
Nintendo: Pokémon Ruby / Sapphire
Magic: The Gathering: Bob vs Org
PlayStation: Cool Boarders
Eidos: Fear Effect






























Nissan: 7 Days in a Sentra
Toyota Prius: It’s Everything
Toyota Prius: Amazing People
Toyota Prius: Yes





Woman’s Fund / Fact Not Fiction: Teen Pregnancy
Woman’s Fund / Fact Not Fiction: Sex/False
Cold Turkey: Midnight Rambler
Cold Turkey: Barfly
American Indian College Fund: Jeremy






































Transformers Awakening: walkthrough presentation
Transformers Awakening: teaser


























































































































