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Experiential & Brand Worlds

The Wizard of Oz: Venetian Takeover

Bringing the world of Oz into the heart of Las Vegas.

The Venetian takeover brings the yellow brick road, familiar characters and the visual world of Oz into a public setting. A separate activation from the Sphere Atrium experience, it gives visitors another way to encounter the story.

What world
comes next?

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Richard Sears © 2026