I build worlds people can feel.
Work that moves people from watching to participating.
The Wizard of Oz
Transforming an iconic film into a physical world audiences could enter before the screen ever came alive.
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The Wizard of Oz — Venetian Takeover
Bringing the world of Oz into the heart of Las Vegas.
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V-U2
Atrium activation and media for V-U2 at Sphere.
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Transformers:
Autobots Alliance
An immersive world of interactive missions and encounters inside the Transformers universe.
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Avengers S.T.A.T.I.O.N.
A global immersive attraction built around the fantasy of stepping inside the Marvel universe.
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Hotel Transformania
Clio-winning experiential built around one irresistible idea: transformation.
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Bird Box
A sensory campaign that turned the tension of the film into something audiences physically experienced.
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Arcane
A premiere experience built around the visual mythology of Piltover and Zaun.
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McDonald’s WWC
Brand storytelling at the scale of a worldwide gathering.
EXPLORE PROJECT ↗More worlds. More ways in.
Explore the broader portfolio of live events, digital experiences, content and branded environments.
Don’t tell them.
Put them in it.
I work at the intersection of story, space, technology and audience behavior. The goal is never just to make something impressive. It is to create the moment when a person stops observing and starts participating.
A career across screens, stages & spaces.
Start with an impossible idea.
Creative leadership, experiential strategy, location-based entertainment, branded worlds, immersive storytelling and live experience.